Use social networking to empower India's villages and be a part of their development.


Use social networking to empower India's villages and be a part of their development.


Villages in India now have easy access to 4G internet and smartphones. However, these technologies are being used primarily for entertainment purposes. Existing social networking platforms also have not shown interest to customize their products for rural users. Be it agriculture, local governance, education or simply a forum for discussing problems, the communication and knowledge dissemination issues remain. At Knitter, we sensed this gap and developed a village-exclusive product that caters to unique problems of India’s villages.

We have created virtual villages where people from same village can form a group and interact among themselves. They can also interact with people from other villages. They can exchange ideas, find solutions for their problems, discover business opportunities and get to know about government policies. This will break the invisible communication barrier and foster a sense of community. With Knitter, we aim to ensure that rural Indians are not left behind in this knowledge economy.



Knitter had a very unassuming beginning. Our founders met each other while completing their finance education. Having nurtured a deep-rooted connection with their villages, the founders wanted to contribute towards their development in some manner. They were searching for the right way to go about it.

Idea of Knitter

Technology is a great leveller. It has created virtual communities where knowledge and ideas are being shared and discussed online, social and geographical barriers notwithstanding. Our founders realised the untapped potential of 4G+smartphone combination coupled with social networking. From here, the idea of Knitter was born.


While the idea was there, the difficulty was in executing it on ground. Be it hiring the right people, convincing the investors or deciding the suitable technology for the task, we had our fair share of sleepless nights. What kept us going was the belief in the product we are building and the greater purpose it would serve, once it’s ready for the users.

Turning Points

While working on the product, we had initially outsourced our development work as we did not have enough resources (both human and monetary) and technical knowledge. However, outsourcing came with its own problems as we had almost no say over the development. So, once the funds came in and we gained the technical knowhow, we decided to take back control, build a team and indigenously develop the product. This decision proved to be a turning point as we had complete creative and strategic control over the process, and therefore, the result. After interacting with founders of other startups, we also realized that we had to prioritise among our offerings and focus on the more important solutions. We altered our bearings accordingly and could speed up the development process.


After toiling hard for months, we have launched our revamped website and the blog site on April 30, 2020. This will be followed by the Android app. Polishing the interface, improving the code, squashing the bugs - we have taken apart everything under the hood and remolded Knitter for a completely new user experience. And that too, in record time!




“If you don’t give up on something you truly believe in, you will find a way”   - Dwight D. Eisenhower

Belief is a very powerful feeling to foster, as we can stride through all hardships if we have it. We believe that if a single person can bring about a change, as an organisation we can work even harder to make a difference in rural development.


“Perseverance is not a long race; it is many short races one after the other”   - Walter Elliot

To accomplish anything in life, we need to work hard and learn to never give up. The perseverance and dedication of the people behind Knitter, give the organisation its identity.


“The mark of Friendship is not that help will be given when the pinch comes (of course it will) but that, having been given, it makes no difference at all”   - C.S. Lewis, The Four Loves

We believe every employee and user is part of our family. When our family needs us, we will be there for them.


There are tons of social networking applications to choose from. So WHY would you want to be on KNITTER?

Knitter's focus is exclusively the rural population of India. Helping villagers to interact with one another and share information, Knitter is the network that will help villages connect and become an integrated community.

We target a demography that is neglected on the social networking front. Existing social networking options asks users from rural India to fit in to platforms which are made for urban users & their problems, and are less user-friendly. Unlike them, we are providing a choice that is tailormade for the rural users.

Our inspiration is Howard Moskowitz's Theory of Choices, which proposes giving the customers maximum possible choices by catering to each distinct need.

Knitter provides a common ground for exchange of information where both the people and the government can work together to bring about real change. This will not only help villages and Gram panchayats but also serve the government to reach remote villages around the country.